And the smart amount of money to pay for an Asda camembert, as Emma Daniels revealed in her scathing Tripadvisor review, is £1.15. Nevertheless, the smart money is on it being an Asda camembert. I'm happy when a service charge is added – it mechanises the mortifying emotional maths of calculating how mean you are Tesco Finest camembert, Waitrose camembert or even a camembert that doesn’t have the name of a supermarket on its packaging at all, if you can imagine anything so posh. In which case, the camembert within might be higher quality than Asda’s. Or maybe it’s a fashion-forward design touch from someone who’s decided that Asda branding is this era’s Coca-Cola bottle – Warhol-like, they’re ironising the supermarket chains’ bland corporate ubiquity. Maybe it was a Lidl camembert decanted into the fancy Asda camembert box they bought when the Queen visited. But when Emma Daniels had finished eating it, she flipped the box over, discovered the Asda camembert packaging and quite reasonably inferred she’d been eating an Asda camembert. No one, not even Emma Daniels, is criticising that side of their operation. So they chose the right woman to plonk it down in front of. The bread and chutney were not in a Mother’s Pride bag and a Branston jar.Īnd, in customer Emma Daniels, they chose the wrong woman to plonk it down in front of. Or, to be accurate, the camembert part of it was in an Asda camembert box, which was itself on a board (which I’m actually fine with, so pipe down plate fascists), alongside bread and chutney. According to a post on TripAdvisor, they served their baked camembert starter (£12.95 for two to share) in an Asda camembert box.
Nevertheless, just in case, I’ll tell you. You may be wondering what the Severnshedders have done – unless literally everyone reading this works there, which I must glumly acknowledge is possible. This is all part of it blowing over – honestly, this is the same section as book reviews so it’s basically a secret. Sorry, guys! Don’t worry, it really will blow over. T he people who run Severnshed, a restaurant in Bristol, have had a tricky week and their mood won’t be improved by this column popping up on their Google alert.